Events & Marketing Manager

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Company: Gainsborough's House
Location: 46 Gainsborough Street
Salary: £34,000 per annum (fixed term role for 2 years)
Reports to: Director
Hours: 37 hours per week, with additional weekend, evening and bank holidays for which time off in lieu will be given.
Holiday: 22 days, plus public holidays
Closing date: Midday on Friday 1 March 2024
Interview date: Thursday 7 March 2024
Application Form:

Events & Marketing Manager

A fixed-term role for 2 years, supported by The National Lottery Heritage Fund

Join the team developing Gainsborough’s House as the leading visual arts gallery and museum in Suffolk and one of the leading cultural venues in East Anglia. Gainsborough’s House is a major visitor attraction in the East of England as a world-class museum, art gallery, arts and study centre. It has just completed building four new exhibition galleries to display historical and contemporary exhibitions of international appeal and expand its ability to attract audiences.

Job Purpose

The main aim of this role is to create and test a range of new events, activities, and marketing programmes at Gainsborough’s House to help it widen and increase its audiences.

Working with the Director, and assisted by the Marketing & Design Apprentice, the role holder will deliver The National Lottery Heritage Fund supported project, Gainsborough’s House: Facing the Future, which aims to increase participation from both local, business and tourist audiences and diversify income streams in new and inventive ways.

Key Relationships: Marketing & Design Apprentice, Commercial Manager, Duty Manager, Office Manager, Learning Officer, Development Manager, Event volunteers

Key Accountabilities


• Lead on making community connections within Sudbury by undertaking consultations with local groups, organisations, and businesses, which will help to inform the development of new experiences at Gainsborough’s House

• Developing and testing a programme of new public events and experience days at the museum

• Setting, communicating, and maintaining timelines and priorities for every event, working with the wider museum staff and volunteers

• Managing operational and administrative functions to ensure events are delivered efficiently

• Working with the wider museum team and volunteers to manage the coordination of visitor and commercial events with school programmes.


• Create and deliver a marketing strategy and plan to promote all museum activity as well as the commercial offering of the museum, working with the Marketing & Design Apprentice to ensure the website, social media and other promotional sources are well-designed and kept up-to-date

• Building relationships with local, national and international press

• To work with the Director in promoting membership and patron programmes to new users

• To work with the Print Workshop team to market events, courses and memberships

• To support the Director in improving visitor access and orientation of the museum.

Venue Hire & Group Bookings

• Developing a Wedding & Corporate Events programme to build the venue hire & group business to maximise asset utilisation and achieve increased profitability

• Overseeing the administration and operational planning and delivery of groups and private hire

• Ensuring excellent customer service and quality delivery at all events and undertaking the necessary evaluation

Budget Management and General Management Responsibilities

• Managing the Heritage Fund supported project budgets for the duration of the project

• Providing leadership, motivation, mentoring, and support to the Marketing & Design Apprentice and event volunteers

• Overall responsibility for health and safety for all events

• To act as a key holder for the museum

• To comply with Gainsborough’s House Museum’s policies and procedures and report any concerns to an appropriate person

The duties and responsibilities in this job are not restrictive and the post holder may be required on occasion to undertake other duties. This will not substantially change the nature of the post.

Person Specification

Essential Criteria


• Experience in events, marketing programme creation, delivery, and management, ideally in a museum environment

• Experience in staff and/or volunteer management

• Experience in running events on a site where a wide range of activities take place

• Must be physically able to undertake the tasks associated with event management and setting up in a museum environment

• To act as an ambassador for Gainsborough’s House whilst on duty

• Excellent team-working and multi-tasking skills

• Ability to work weekends, plus some evenings and Bank Holidays (for which time off in lieu will be given)


• A self-starter who can work confidently with little supervision

• A practical approach: must be able to prioritise, respond well to challenges and solve problems quickly and effectively

• Ability to build relationships with a wide range of people

• A willingness to be hands-on and flexible, getting involved in a wide range of activities as and when required

Desirable Criteria

• Experience working in the museum or heritage sectors

• Experience in community liaison and running familiarisation events

• Knowledge of health & safety and first aid

• Knowledge of Sudbury and the surrounding areas, and willingness to develop an understanding of Gainsborough’s House, Thomas Gainsborough and the collections of other artists on display, including the special exhibitions.


How to Apply

Applicants should send their CV with a cover letter of no more than two sides of A4 by midday on Friday 1st March 2024 to:

Dr Steven Parissien, Gainsborough’s House, 46 Gainsborough Street, Sudbury, Suffolk CO10 2EU

Or, via email:


The Lottery Hertiage Fund black logo.


About Gainsborough’s House

Gainsborough’s House is a national centre for the art of Thomas Gainsborough at the artist’s childhood home. With Gainsborough as its inspiration it seeks to bring his art and ideals to life to inspire a new generation of visitors. Our mission statement is ‘To promote the wider knowledge, appreciation and enjoyment of the art of Thomas Gainsborough within the context of the eighteenth century and the inspiration of the Suffolk landscape and to preserve and enhance Gainsborough’s House and its collections for the benefit of present and future generations’.

In 1958 Gainsborough’s House Society was formed to purchase the house and establish it as a centre for Thomas Gainsborough. The Museum opened to the public in 1961 and has remained open for over 50 years.

The museum re-opened in 2022 after a transformational refurbishment; introducing 3 new exhibition spaces to accompany the original Grade I listed building and it is now the largest gallery in Suffolk. The permanent collection of Gainsborough’s work is accompanied by rooms dedicated to Constable, Cedric Morris, and silk. A gift shop, café and garden are also part of the museum experience. Other features include Camera Obscura, Print Workshop and Landscape Studio with panoramic views over Gainsborough’s Sudbury.

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Equal Opportunities

Gainsborough’s House is committed to providing equality of opportunity for all staff and welcomes applications from all individuals for advertised jobs that match their skills and interests. We welcome applications from all sections of the community. We particularly encourage applications from Black, Asian and minority ethnic candidates.